A/B Significance Test

Did that button color change actually improve your conversions?

Try Kissmetrics for FREE to get help with running your A/B test and check out our A/B testing documentation. Use this A/B Significance calculator to tell you whether your A/B test is statistically significant. Without this calculator, you can't be confident that the changes you make will improve your conversions.

  1. What's the page view and conversion data for each page in the test?


      The number of visitors on this page was:

      The number of overall conversions was:

      Conversion rate:




    • Your results:

      Test "B" converted 33% better than Test "A." We are 99% certain that the changes in Test "B" will improve your conversion rate.

      Your A/B test is statistically significant!